Lookbook: «This is Suiting» Topman S/S 2016

A couple of weeks ago Topman released their new campaign and dedicated content for their Spring/Summer 2016 suit collection.

The angle is clever: they have set up an informative micro-site to showcase their new range, with the idea of establishing themselves as the go-to place for men’s suits on the high street.
 

The content includes a Fit Guide an the article «The 10 Commandments of Tailoring» penned by Lawrence Schlossman, that will be featured on the next issue of the Topman Magazine, in stores 19th May.

Not being a big fan of suits myself, I do in any case commend the efforts behind this campaign, accompanied also by a film for Topman TV featuring Gordon Richardson, Topman’s Creative Director.

I am not sure how true it is for Topman to claim the throne of the suit king of the high street, as there are other brands that I would associate even more with producing affordable suits. Still, Topman can be proud of a certain hierarchy they maintain as one of the coolest, most respected brands out there. People might not always buy from them, but they are still regarded as tastemakers and a very much relevant player in defining menswear today.

Find below some of the images for the campaign.