New In: Massimo Dutti Soft Collection A/W 2016

Massimo Dutti released a couple of weeks ago a new approach to a fashion campaign. The release of their Soft Collection for A/W 2016 includes, besides your customary photographic editorial and video, a whole Virtual Reality environment where you can visit and check out their release of luxurious loungewear.

I do not have a 3D VR visor, so not sure how seamless the experience is on that. From a website perspective it is a bit underwhelming, almost like the virtual reality environment my old Packard Bell computer had in 1995.

Okay, that may be a bit too harsh, but on a laptop, the idea seems a bit pointless. Has any of you tried it with a VR box? I would like to know what you think.

But if we talk about the clothes, the collection is much more successful. With a higher price point, the Soft Collection revolves around simpler lines, functionality and light natural fabrics. All in all, a good addition to your down-time wardrobe.

The accessories, shoes especially, made with real leather are quite nice for a High Street retailer, and not very pricey considering. Very much in love with the sunglasses and backpack as well.

Check the pictures below!

FashionAlberto Garcia-MagdalenoMassimo Dutti, Capsule collection, Zara, Inditex, Editorial, AW16, FW16, AW 2016, FW 2016, Winter, Winter 16, Autumn, Autumn 2016, Fall, Fall 2016, Feather, Down jacket, Quilted jacket, Joggers, Jogger trousers, Jogging, Jogging trousers, Shirt, Sandals, Sneakers, Sweatshirt, Sweater, Jumper, Sunglasses, T-shirt, Backpack, Rucksack, Merino, Merino wool, Cardigan, New York, Saffiano, VR, Virtual Reality, Packard Bell, 3D, 3D VR, Windows 1995, High Street, High Street Fashion, Mens, Men, Man, Menswear, MensFashion, OOTD, Fashion, Fashion Blog, Fashion Blogger, Fast Fashion, Mens Fashion, Fashion campaign, Campaign1 Comment